A ride through ambition, struggle, and
the spark of invention

A ride through ambition, struggle,
and the spark of invention

DIRECTED BY CHANDLER WALTON

DIRECTED BY CHANDLER WALTON

Behind the Scenes: Electric Dreams

Behind the Scenes: Electric Dreams

The goal of the film was to capture the spirit of turning an idea into a creation, and ultimately inspire whoever watches this film to do the same.

The goal of the film was to capture the spirit of turning an idea into a creation, and ultimately inspire whoever watches this film to do the same.

The Brief

The Brief

Make something that aligns with the brand and tells their story. A lot of brands choose to focus on selling the product(which isn't a bad thing), but the goal of this was to sell you on the brand, and connect you with it's humble beginnings.

Make something that aligns with the brand and tells their story. A lot of brands choose to focus on selling the product(which isn't a bad thing), but the goal of this was to sell you on the brand, and connect you with it's humble beginnings.

Brand Story

Brand Story

Concept + Script

Concept + Script

We wanted to make something that was a mix between Iron Man(2008) and Sticks short films while capturing what it feels like to ride an electric longboard. Those films have always motivated me to create something that inspires people, and I wanted to get that same emotion out of this project

We wanted to make something that was a mix between Iron Man(2008) and Sticks short films while capturing what it feels like to ride an electric longboard. Those films have always motivated me to create something that inspires people, and I wanted to get that same emotion out of this project

Visual Direction

Visual Direction

In a way, I wanted this film to feel like it came from the 90s because that was when the rise of skateboards came about and it only felt right to honor that segment in history.

In a way, I wanted this film to feel like it came from the 90s because that was when the rise of skateboards came about and it only felt right to honor that segment in history.

Production

Production

We shot on a Canon C70 using a mix of static shots and gimbal movements. This was shot with a smaller production in mind, meaning we had to get that cinematic look with a smaller crew and less equipment.

We shot on a Canon C70 using a mix of static shots and gimbal movements. This was shot with a smaller production in mind, meaning we had to get that cinematic look with a smaller crew and less equipment.

Post-Production

Post-Production

The editing turned out to flow really smoothly on this production, as we planned all of our shots and essentially put the rough draft together before filming with the actual talent. We used a mix of flashes, bassy sound design, and film overlay to truly make it feel like it was a production meant to view in theaters.

The editing turned out to flow really smoothly on this production, as we planned all of our shots and essentially put the rough draft together before filming with the actual talent. We used a mix of flashes, bassy sound design, and film overlay to truly make it feel like it was a production meant to view in theaters.

That's All Folks!

Want your brand to make a statement? Let's create something bold together